Corporate Social Responsibility? Never Heard of It.

I have been studying business in one form or another since I was a teenager. We received lessons on finance, economics, and market-based realities starting in junior high school from Junior Achivement. I also learned a lot from my business-minded father. I found business interesting and understandable.

That education never really ceased over the years, but it took on a new dimension in the summer of 1997 when I took my first college course, "Business Math". For the next ten years, I would be employed in the business world by successful companies, including two Fortune 500 companies. I would take required and voluntary training offered by those companies and read the emails sent out by managers. I would also attend four colleges that all cater to the business community. I would be exposed to an immeasurable amount of marketing messages through the TV, Radio, print, billboards, and Internet. I often read business headlines and news. I listen to books on tape, many of which are business-oriented. In other words, I am well-versed in popular business messages and ideas. Or, so I thought.

In the second to last class required to attain my Bachelor of Science in Business Management degree from Baker University, a well-respected school in the local business community, I had a paper to write. The class was "Multi-National Management" and the requirement of the paper was vague enough: almost anything having to do with managing a company with operations in several nations. I was interested in Russia at the time and knew that there would be many resources describing the sticky situation of doing business there amidst the infamous corruption, the remnant paradigms of communism, and the rampant xenophobia in Russia. Among other relevant articles, I found an article that argued for teaching the concepts of Corporate Social Responsibility (CSR) to Russian managers. The authors briefly explained what CSR was, why Russians would likely be responsive to the message, and where the biggest opportunities would be in their society and economy.

This was the first time I had heard of CSR. The concepts show up all over the place in religion, ethics, morale stories, common sense, and business practices. However, I had never heard of this singular business concept that provided a framework and philosophy for social concerns, with data to prove the financial benefits of socially-responsible actions. I was floored; I was interested; I was born again.

Where was I during all that education, corporate training, and real-world experience? Was I sleeping through the CSR modules? Why was it that with over 120 credit hours in American business schools, plus twelve years of grammar and high school, I had never seen the three words "corporate", "social, "and "responsibility" put together in that order and context? After thousands of dollars, hours, books, papers, test, lectures, emails, phone calls, and conversations, I am just hearing about CSR now, from individual research, with only a two months to go before I graduate with a Bachelor of Science in Business Management?

The last class that Baker required for my degree, it turns out, was a class that included the topic of CSR. However, the course did not use CSR as the religion, philosophy, framework, or guiding principle within which to define business ethics and community response; CSR was simply a topic in a chapter. It was downplayed as another definition to learn. For the students in that class who had not had a religious experience when they learned of CSR, it become another term to throw around in conversation and look smart.

I will never be the same. The article about CSR that was one of several sources for a paper that barely matter in the grand scheme of things has become my gospel. It is the good news I have been searching for. It helped me re-merge my splitting personalities, one which hated the monstrous and evil corporate ideal and the other that waved the banner of capitalism and saw no other way to live.

This is a link to the article that introduced me to CSR and got me excited about the future of business and America. If the link ever breaks, you can look on Ebsco-Host, Lexis-Nexis, or other periodical database for the following article:

Professors David S. Harrison and Patsy G. Lewellyn: "Russian Management Training Programs: Do Corporate Responsibility Topics have a Place?" Management Accounting Quarterly, Summer 2004: pages 25-36. I found it at: ABI/INFORM Global (PROQUEST) via Collins Library on 09 June 2007.