Sunday, February 8, 2009

Web 2.0 and the President of the United States

Like him or hate him, you have to be at least mildly curious about the President posting on YouTube and other web 2.0 mediums. The idea that a message from the most powerful office on the planet could "go viral" and be seen by millions within minutes of recording, without the expense of live TV, is going to be huge. The President can post a video in forums that allow commenting, and generate discussion among billions of people about his video.

If you trust Obama, then you can be excited that he will be able to get his message out and counter any criticism far more effectively. If you do not trust Obama, then there may be something to fear. Someone who is good at manipulating the masses now has a method of doing so on a grander scale and perhaps more thoroughly.

The ultimate question: will this new method of communication allow a manipulator to dupe the masses, or will this lead to greater transparency and make it harder to "spin" the message? What would ahve happened if either of the Bushes used this medium, or Reagan, or Clinton? Consider how Iran/Contra, Monica Lewinsky, The Bay of Pigs/Cuban Missile Crisis, and the signing of the Declaration of Independence could have been managed with access to Web 2.0!

Looking forward to your thoughts!

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